Hi, I am Vera
Senior Product & UX Designer with over 10 years of experience helping teams grow and simplifying complex systems across healthcare, government, compliance, finance and more.
I thrive in fast-paced and remote environments, always eager to learn new ways of thinking and create designs that make people’s work easier.
I’ve led end-to-end design projects, conducted user research, and turned complex challenges into clear, actionable solutions. My passion lies in designing digital experiences that truly make a difference, especially within the healthcare community, by keeping people at the heart of every decision.
Top Achievements
45%
Reduced event entry time by 45% through creative problem-solving, user research, and streamlined workflows.
4.8*
Drove a 56% increase in overall user satisfaction, elevating the app’s rating in the App Store from 3.5 to 4.8 stars.
125%
Superior Improved website usability for a major client by 125% by creating clear user flows and focusing on what users need, while making sure the website concentrates on the client’s goals. support
Area of Expertise
01
Research
User/stakeholder interviews, surveys, and analytics review. Competitor and market research. Personas and journey mapping. Defining goals, pain points and more
02
Defining and Clarifying
Define user stories or use cases, translate findings into a clear vision and brainstorm possible solutions. Align with product and engineering teams.
03
Wireframes and Prototype
Bring the experience to life visually and interactively design an interface that’s both beautiful and functional. Wireframes, high-fidelity mockups Design systems and component libraries, interactive prototype
04
Testing & Iteration
Usability testing (A/B tests, moderated sessions). Collect user and stakeholder feedback. Iterate and improve the design. Development Handoff & Implementation
05
Product and UI Design
I design digital products that are intuitive, accessible, and built with purpose. From defining the problem to creating the final prototype, I focus on understanding users and aligning business goals with real human needs.
06
Communication
I value open collaboration, transparency, and teamwork. It’s not just about creating beautiful interfaces; it’s about building trust, fostering understanding, and delivering solutions that work for both users and the business.
Why work with me?
I’m an open-minded, self-motivated, and easygoing person who brings a positive energy to every project. I love collaborating as part of a team just as much as I enjoy working independently, and I take pride in being both reliable and fun to work with.
What do I bring to the table?
What I bring to the table is a mix of creative design thinking and solid user research. I combine methods such as user interviews and usability testing with design tools like wireframing, prototyping, and A/B testing to transform insights into meaningful experiences. My approach blends empathy, strategy, and visual clarity to create designs that not only look good but truly work for people.
My Approach:
Making sure every design aligns with business goals, technical feasibility, and user needs, creating a balanced and practical solution that supports both the company’s objectives and a great user experience.
What I do in my free time:
What is free time? I don’t have much. But when I do have time, I enjoy a variety of activities: paddling on my SUP, hiking with my dog, creating some art with epoxy, collecting rocks and gemstones, baking, Biking, and walking.
Do you have any lingering questions?
Unable to locate the information you seek? Don’t be shy, Feel free to initiate a conversation with me and we’ll address your concerns.